Reuters have 600 employed photographers and image editors. They produce 1 500 images per day. The photographer are responsible to enter basic metadata as:
• category code
• supplemental category code (not keywords)
• object name
• date created
• state (USA only)
• original transmission reference
The photographer does NOT add keywords!
Add metadata early and don’t throw it away. It would be an advantage if you could upload categories to the camera for quick selection by the photographer. Information like time and place should be handled automatically. Another wanted feature would be if the photographer could enter routing information in the image before shouting so the images automaticallay can be distributed via selected channels.
Reuters currently strips away EXIF data. One major client complained that this information broke his workflow. Reuters adds rights information to the caption and to the special instructions field. But rights management is one important part to simplify. The information that are entered for news purposes doesn’t work well for stock use. There are also several customers asking for RAW-files. Another special request came from MSN – the wanted square thumbnails to make the images appear correct in their template.
• Industry Standards allow us to concentrate on what makes us different
• Common standards are great for the client
• What are we discarding today that will be invaluable tomorrow?
Notes from the first Photo Metadata Conference. This conference was held in Florence, Italy june 7, 2007. It was organized by Cepic, IPTC and IFRA. These are my private notes published to give you some idea of what was discussed. I will later write some articles from the conference and publish those on BLF.se and DigitalFotografen.se, but probably only in Swedish. If there are any demand I might make a short translated version in English. You can find presentations and more information at phmdc.org and cepic.org .